Toilet Paper and, Now, Treadmills at Hy-Vee

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With an eye toward whole-body health—and a whole new experience for customers—West Des Moines, Iowa-based Hy-Vee announced it will open fitness equipment showrooms in select Hy-Vee stores in partnership with Johnson Fitness & Wellness. 

The first such fitness showroom will debut in Hy-Vee’s soon-to-open flagship store in the Des Moines suburb of Grimes, Iowa, on Sept. 14. Shoppers will be able to try out treadmills, elliptical machines, exercise bikes and other fitness equipment and order products from a kiosk for (mostly) free curbside home shipping. Several additional showrooms are set to open in locations throughout Hy-Vee’s

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